What Should Be on a Business Card?
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| Photo by Conscious Design on Unsplash |
Hanifmr.com - Even today, the question of what should be on a business card still arises regularly.
That's a good question to which, as is so often the case, there is no clear answer.
I'll investigate the question in this article, give practical tips, and evaluate a survey.
Minimum Information on a Business Card
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| What Should Be on a Business Card? |
Of course, there are no regulations or minimum requirements for business cards.
However, one should consider the general purpose of a business card. This purpose is mostly to establish or maintain contact with someone.
This then results in the information that should be on a business card.
In my opinion, these are:
- Name and or company name
- What does the person do (if it does not result from the company name)
- A contact option (telephone number, Internet address, email ...)
So the classic 3 big W:
who, what, and where?
Additional Information
Of course, there is the possibility to put a lot more information on a business card. In addition to the company name, you could include the slogan and the company's logo. The job title, degree, or position in a company is also popular.
Nowadays there is a multitude of contact options, such as mobile number, email address, blog URL, Twitter name, XING account, and of course the normal postal address.
Which contact options you specify depend very much on your target group.
- Which contact instruments are used and which are not?
- How well are potential customers familiar with new technologies?
For example, a brief description of your services in the form of a few keywords would also be conceivable.
I've also seen business cards that contain a short text or a photo of the person.
You should put yourself in the shoes of your target group and consider what information they want and whatnot.
I had the following information on my web designer business card:
- Company name
- Slogan
- My name
- Address
- Phone number
- Mobile phone number
- Web URL
- and a couple of keywords
However, this business card is now very old and you can see that it is aimed at a more conservative and classic target group.
I designed a new business card for my board game blog that looks a bit more modern.
You can see them here.
I have significantly less information on it, partly because the “company name” is also the website URL.
Still, I'm planning a new business card, since the podcast and YouTube channel have been added and I'm no longer just a blogger.
What Information Do You Give on a Business Card?
I carried out a small survey in which I wanted to know from you what information you put on your business cards.
Here you can see the result of the survey.
Your details on business cards
- Name (88%, 851 votes)
- Email address (87%, 837 votes)
- Company name (70%, 675 votes)
- Phone number (68%, 653 votes)
- Company logo (67%, 644 votes)
- Mobile number (66%, 634 votes)
- Website URL (61%, 590 votes)
- Postal address (52%, 500 votes)
- Job title / position (50%, 487 votes)
- Fax number (29%, 278 votes)
- Slogan (27%, 261 votes)
- Keywords (services / products) (26%, 254 votes)
- Photo (11%, 103 votes)
- short text (6%, 55 votes)
- Blog URL (5%, 51 votes)
- Twitter account (5%, 46 votes)
- Something else (see my comment) (4%, 43 votes)
Number of participants: 965 (17 votes)
What do you put on your business card?
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