Earning Money with YouTube - Is That Still Possible?
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How Much Money Can You Make from YouTube? - 2 Examples
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| Earning Money with YouTube - Is That Still Possible? |
YouTube earnings depend on various factors, which is why it is difficult to say from the outside how much exactly a YouTuber earns with his videos. However, there are always YouTubers who publish their earnings. Let's look at two examples of how much revenue came from advertising revenue.
Unplayed
Unge is one of Germany's most famous personalities on YouTube. He also has the highest CPM in Germany (more on that later). The exact number of subscribers is unknown since he issued them, but in 2018 it was 2.3 million and it has grown steadily since then.
In September 2019, Unge showed a video where he earned $ 12,000 with 1,700,000 views in just under 14 days. This corresponds to a CPM of 7 dollars and is one of the highest in Germany. Since the uploads two videos a day, his earnings are correspondingly high.
Thomary
Thomarys content is all about self-experimentation. His earnings are more in line with the average of what the CPM is. He has published a video in which he shows that he only got 700 for a video with 2,500,000 views. For another one with 93,000 views, he earned just under 100 euros. This corresponds to a CPM of 0.28 or 1.07. The latter corresponds more to the YouTube earnings in Germany.
What Affects Earnings? Subscriptions, Views, or Likes
Subscribers
The number of subscribers you have is not directly related to your earnings per video. However, the more subscribers you have, the more likely it is that people will watch your video. There are also certain minimum subscriptions your channel must have to activate monetization, channel membership, or merchandise.
Views
The views are the metrics that have the greatest direct impact on your sales. The more views, the more people will see the ads in front of or in your videos, and the higher the ad revenue. If a video of you gets a lot of clicks, then it is likely that you can also earn good money with it.
Likes
Likes are rather irrelevant to your earnings. Whether you have more or fewer likes doesn't change how much you earn with the YouTube channel right away. Why do the YouTubers say it anyway? With a high number of likes, videos are also suggested to users who have not subscribed to your channel or who have not raised the bell.
Video Length
You may also have noticed that many videos on YouTube are now longer than 10 minutes. This is because you are allowed to place several advertising blocks for a length of 10 minutes. If you can now place two ads instead of one, that of course increases your income.
Video Category
The types of videos you upload have a big impact on your earnings. Because more profitable and targeted advertising can be placed for a financial channel than for someone who makes entertainment. So when you're starting a new channel, think about your niche.
Important Terms - From CPM to Watch Time
CPM
If you're wondering: How much do you earn per 1000 clicks on YouTube, then look at the CPM. CPM, which is written out as Cost per Mille, says how much money you get per 1000 views. For the average, it is 1 to 1.5 euros or dollars. However, there are also exceptional cases where it is higher, such as with Unge.
The video category has a big impact on the CPM and the same goes for the time of year. The CPM of most YouTubers rises especially before Christmas, as the advertising partners are now placing more advertisements to find as many buyers as possible.
Impressions
Your impressions for a video showing how many people saw the content. You can think of it like this that every time someone sees your thumbnail for a video on YouTube, an impression is created. However, this is only a rough guideline, as not every thumbnail displayed counts as an impression.
CTR
CTR stands for Click Through Rate and describes the ratio, how many people displayed Impressions clicked. Has your thumbnail been, For example, if you viewed 10,000 people and 300 of them clicked on your video, it is 3%? The average click rate is 2-10%, but it can be higher for new videos or channels.
Watch Time
The watch time shows how long your content has been viewed. Every minute counts into it. Initially, the watch time is an important factor, because you can only monetize your channel and place advertising if you have reached 4000 hours of watch time in the last 12 months and have 1,000 subscribers.
Make Money on YouTube - Direct and Indirect Ways
You don't get any money on YouTube just for uploading. You must have viewers for your videos, who ideally also click on your advertising. There are many ways in which you can earn money quickly as a YouTuber if you have sufficient reach.
Direct Opportunities
YouTube Affiliate Program
Most of us have the YouTube affiliate program as a source of income in mind when we think of making money with YouTube. You can advertise your videos and get paid for them. For a long time, this was also the main source of income for YouTubers.
Channel Membership
If your channel has at least 30,000 subscribers, you can offer viewer channel membership. They pay a fixed monthly amount that benefits you. In return, you can set up special preferences for them, for example naming the supporters in the credits.
YouTube Live Super Chat
While you are live on YouTube, there is no comment column as with normal videos, but a live chat. In this, people can donate money, for which their message will then be highlighted. This is an extra way to generate income.
Merchandise
Once you've cracked 10,000 subscribers, you can set up a merchandise area on your YouTube channel. There your loyal viewers can see t-shirts, mugs, or mouse pads that you offer. With a click on the picture, they will then be redirected to your shop, where the purchase will take place.
YouTube Premium Revenue
YouTube Premium was introduced in 2014 under the name Music Key but only started to exist under the current name in mid-2018. If you don't feel like advertising anymore, you can take out a YouTube Premium subscription for 15.99 euros per month. If you watch videos on a channel with it, the channel receives a proportion of the money for the watch time.
Indirect Opportunities
Product Placements
To be a little more independent from the direct YouTube income, it makes sense to look for other options for making money. Product placements are one such option. If you have sufficient reach in your niche, companies can pay you to use a product in your videos. This could be headphones or a new set of knives, for example.
Sponsors
A large chunk of all videos these days have a sponsor. The advantage for the content creator is that the CPM is a lot higher here than is the case with YouTube advertising. Often there is also a proportionate commission for how many people buy the product or complete the service via the link provided.
Affiliate Programs
Let's say you're a well-known outdoor YouTuber. Of course, you need all kinds of equipment for your hobby/job, such as backpacks, flashlights, or functional clothing. Sooner or later the question will come up what kind of equipment it is and where you can buy it. In your video description, you can then z. B. Set partner links to the articles on Amazon.
If someone buys the product via your link, you will receive a commission from Amazon, but there are no additional costs for the buyer. So you can recommend things that you stand behind and make money at the same time. This is affiliate marketing.
Transfer to Courses / e-Books
Depending on which niche you are active in, it makes sense in the long term to sell a course or an e-book. This could be a video editing course, a cooking e-book, or a mentoring program. Since you have already built a loyal following on YouTube and presented your knowledge, this is a very good marketing channel.
Patreon
On Patreon, individuals can support their favorite YouTubers, bloggers, and other artists. For this, you pay a monthly fee and then get benefits, similar to the YouTube membership. The difference with Patreon compared to Google is that you only receive 95% of user contributions. However, you are acting on a different platform, independent of the giant YouTube.
What Do You Need to Get Started?
If you want to make a career on YouTube and earn money with it, you first need a concept. Of course, YouTube channels can also be successful if they share daily vlogs that appeal to everyone. But in reality, it is the case that if you try to address everyone, no one feels addressed.
What would you like to talk about, where do you have experience, or what is your heart for? If you commit yourself to a niche, you may limit yourself at first, but your viewers know exactly what to expect on your channel. Then you can collect a few ideas so that you can upload a regular number of videos per month.
In addition to your idea, you also need some software and hardware. But don't worry, you don't need an expensive camera to be successful on YouTube. All smartphones today have powerful cameras with which great scenes can be shot, and the sound quality is not too bad either.
Apart from the film equipment, you also need a PC, which you probably have anyway, and an editing program. For the start, Apple's software iMovie is completely off. Casey Neistat used it to cut a series that he later sold for $ 2 million. If you are a Windows user, Windows Movie Maker is for you. Further trial versions are also available thanks to your email address.
And that's all the prerequisites. If you want to be a successful YouTuber who can make a living from it, then one thing is important and that is that you get started. You don't need expensive high-end equipment to shoot the first videos. Gain experience, internalize the workings of the tools you have and then go step by step.
Conclusion: You Can Still Make Money on YouTube - And It's Easier Than Ever
Thanks to the diverse marketing channels such as sponsors, product placements, Patreon, and merchandise, your content on YouTube can now be monetized much better than it was 6 years ago. Thus, a career as a YouTuber is still possible, especially because you no longer depend on a "financier", but can build up different pillars.
As just mentioned, you must start in the first place. By doing it, you refine your techniques, be it video shooting or editing. So you grow steadily with the YouTube channel and can offer the viewers attractive content.
FAQ: Frequently Asked Questions About Making Money on YouTube
Do You Have to Pay Taxes as a YouTuber?
If you make money on YouTube, taxes will also be due on it. You have to state the income in your tax return and most cases also open a business. But don't let that discourage you, the process is easier than you imagine.
What Should I Watch Out for When Uploading the Videos?
You may have noticed that some songs on YouTube are never used even though they are so famous. That's because they're protected. If you were to use it, the revenue from the video would go to the music rights owner instead of your cash register. The same applies to images or video material. So look for royalty-free material that you can use.
How Do You Earn 1000 Euros Per Month on YouTube?
With an average CPM of 1 euro, you would have to make around 1 million clicks to earn 1000 euros. Maybe you can still look for a sponsor who offers a CPM of 4 euros. So you would only need 200,000 clicks. Broken down to a month, you would have 4 videos, each with 50,000 clicks. That is absolutely within the realms of possibility.
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