Buying Websites Successfully - Tips and Checklist
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| Image by athree23 from Pixabay |
What Is the Advantage of Taking Over Existing Internet Projects?
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| Buying Websites Successfully - Tips and Checklist |
The benefits of taking over existing Internet projects are generally relatively different.
One advantage is often the awareness of the website to be taken over, i.e. the Internet project ideally generates immediate profit and does not have to be laboriously positioned in the network because the actual "start-up work" has mostly already been taken over by the previous operator.
Furthermore, depending on the business model, it can be an advantage that an internet project is already equipped with a PageRank from Google. This is particularly important if part of the business model involves selling or renting text links.
Where Can I Find Projects for Takeover?
The internet is full of offers with more or less promising internet projects to be taken over.
Numerous interesting offers can be found, for example, in the corresponding business category on eBay (" Websites & Web Projects " *).
Otherwise, forums on the topic of “IT / Search Engine Optimization ” can generally be used to search for new Internet projects to be taken over.
What Should Be Considered When Taking Over A Project?
Once you have found the supposedly right project to take over, you should try to make sure that the project does what it promises.
The following information when selling internet projects should therefore be included in the sales offer:
- Age of the project
- Monthly visitors to the website
- Profit of the project
At this point, it is important to read EXACTLY.
For example, there are offers to take over projects that advertise with a profit of EUR xxx per month. If you then scroll a little further through the offer text, you will eventually find a hint that the domain on which the project is currently running will not be sold, but you will only receive a copy of the script.
I don't think I have to go further at this point that the then-stated profits of the internet project can suddenly no longer be seen as valid for one's future internet project.
For example, only the turnover, but not the profit, is given for an internet project, you should ask the seller about the actual profit of such a purchase or, in the case of an eBay bid, - because if a project generates EUR 2,000 per month in sales, that sounds like it very lucrative for now. However, if it turns out that EUR 2,500 per month was invested in Google Adwords advertising, the tide turns very quickly.
- Checking the Domain Name in Advance
If you also purchase a domain name in addition to the Internet project, you should always check the domain name in advance for potential infringements of third-party property rights.
A project that is operated under the name iphone-xxx.com may sound very lucrative considering the other facts - but you suddenly have a warning from a rights holder in your mailbox because your domain name contains a foreign brand name and therefore your future use of the previous project domain is prohibited, the project will simply be worthless for you.
You can have a corresponding query of property rights carried out online at the German Patent and Trademark Office free of charge. - Check the Image of the Existing Project & Positioning in Google
Especially if you want to take over higher-priced internet projects, you should always google for your project name beforehand to rule out that a project is only sold by the old project operator due to an extremely bad image of the project. This threatens, for example, especially with projects that could be assigned to the area of the “subscription traps” or with Internet projects that revolve around horizontal trade.
In any case, you should check to what extent the internet project is still listed on Google. Under the list of all pages of the Internet project indexed by Google, which is helpful for this purpose, you will receive the following entry in Google:
Site: www. - Checking the PageRank in Advance
If a high PageRank is advantageous for your business model and this is included in the project to be sold, you should have the validity of the PageRank checked before a purchase/bid.
A website can have a high page rank; However, this could also have been mirrored from a third side and thus be completely useless for you. - Check Backlinks
Especially if the business model of an internet project thrives on a high PageRank or a correspondingly outstanding positioning in the search engines, you should make the effort to check the backlink structure of the internet project before buying or placing a bid on the internet project. I use the SISTRIX tool for these purposes.
A review of the backlink structure is important to determine whether other backlinks may have been removed after the last evaluation by Google and whether the Internet project may slip in the search results and the level of the PageRank. - Clarify Usage Rights Before Purchasing
In your interest, you should clarify in advance which usage rights you will receive when you take over the internet project.
For example, if a script is sold to you, you should ask how many domains you are allowed to use the script on, whether the exclusive rights of use have been transferred to you, whether you have been granted the right to reproduce and distribute it yourself, etc.
The same applies if there are graphics and texts on the existing website.
It is not uncommon for webmasters to simply copy graphics from the Internet and use them without authorization within their Internet projects. However, if the rights holder asserts his rights after taking over the project, the ball will fall back on you.
For this reason, it can only be recommended to every buyer of existing Internet projects to draw up a corresponding sales contract with the previous operator of the project (= seller), in which it is clarified exactly what is transferred with which rights of use, whether the existing graphics and texts may continue to be used and to what extent the project is subject to third-party rights. This may save you a lot of trouble afterward! - Request Proof of the Monthly Profit
If the seller states a previous monthly profit, it is quite legitimate to request proof of the previous earnings after a purchase. If the entries made by the seller of the Internet project are correct, he will certainly be happy to provide you with appropriate evidence. This gives you at least a rough planning security.
Conclusion
As you can see, there are many factors to consider before taking over an existing internet project to avoid later anger or disappointment about the poor performance of the new internet project.
The preliminary research certainly takes up a lot of working time - but I have found that the time invested is worth it.
For example, after doing some research, I was able to take over a blog on the subject of " Earning Money on the Internet ", which generates a return on investment of over 25% of the purchase price every MONTH without much work and has been doing so for several years.
On the other hand, however, my appraisal of an internet project for sale led against a purchase decision - if you consider that exactly this internet project changed hands a total of 3 times over the next six months via eBay, perhaps not the worst decision.
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