Make Money With Blogs

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Make Money With Blogs - The question arises again and again in comments and emails whether you can earn money with blogs.

If you look at my monthly blog revenue reports, you might think that it's probably not worth it.

There are only a few blogs there that earn a significant amount. Most of the blogs on these lists are more likely to earn pocket money.

In this article, I want to investigate the question of whether blogs are suitable for making money and which requirements must be met. I also show ways that you can make money with blogs.

Is It Possible To Make Money With Blogs?

Make Money With Blogs

Of course, it is possible to make money with blogs. There are enough examples of this, also in Germany. It should also be clear that only a fraction of the blogs publish their income. The blogs with better earnings are particularly reluctant to do so.

However, I am very open about my income, as this blog was also intended and still is to show the possibilities and ways to earn money. So I also announce my monthly direct income with this blog and that has always been more than 1,000 euros in the last few months.

The main advantage of blogs is that blogs and thus the bloggers behind them build up a certain trust over time. If normal affiliate websites are just websites with links, on a blog you can also see the blogger behind it.

If you do it cleverly and are honest and trustworthy, then you also have income opportunities that normal websites do not have. A well-structured blog is also a long-term investment.

In the end, everything in a blog comes down to the connection to the readers and what name the blog can develop over time.

And then blogging is also worthwhile from a financial point of view if you want to earn money with the blog. That's not the goal of every blogger.

The Right Choice

Before it even starts, the most important decision has to be made.

You have to choose a topic, a niche. I recently wrote an article on Blogprojekt.de that deals with the choice of niche. There are many criteria that I can / must take into account.

The ability to “earn money with a topic” is one of these criteria. And if you want to earn money with your blog, you have to pay attention to this criterion when starting a blog.

But a blog doesn't make money overnight, and it is certainly not a “get-rich-quick” solution. Bloggers have to have a lot of staying power and stick with it for months or even years. Of course, it is just as important that you enjoy the blog topic and that you are familiar with it.

Blogs in particular live from the personal level and the experiences that you share with the readers. If you manage to give your blog its very own character, then you don't have to be afraid of the competition.

To get back to the question of whether you can make money from blogs. My answer is:

"Anyone can do it, but not everyone can do it."

Most people have the prerequisites to build a successful blog and earn money with it.

The persistence, the discipline, the know-how, and also the little bit of luck that you need, but only a few have over a longer time.

Sounds like hard work? Yeah, that's hard work too, but it's also a hell of a lot of fun.

The Ways To Make Money With Blogs

In the following, I would like to introduce 9 direct and indirect income opportunities for blogs and also mention for whom the sources of income are suitable and which requirements are necessary.

Pay Per Click
The best known is certainly Google AdSense. Contaxe * is a German (or rather Swiss) alternative.

Context-dependent pay-per-click ads are very easy to implement. In addition, these optimize themselves based on the surrounding text.

You should still optimize these displays by testing different positions and optical variants.

This source of income is particularly suitable for beginners who already have some traffic.
Paid Posts
The paid articles are quite popular with bloggers. So you write a blog post about a certain topic or e.g. about a certain website and get paid for it.

The Swiss from Trigami is the largest German-speaking providers of paid posts. Other providers are e.g. Hallimash, Blogpay, and ReviewMe.

Of course, you can also sell articles that have been paid for directly, but you should be very careful overall, as you can lose a lot of trust in your readers with all too obvious cheers.

Paid articles are also suitable for small blogs with not that much traffic but a clear target group. How to get as many writing assignments as possible and how to fulfill them is explained in the three-part series of articles "Earning more money through paid posts"
Link Sales
Google doesn't like selling links that much. After all, the Google ranking is largely based on the backlinks of a website. And of course, you only want to include honestly placed links.

So everyone has to decide for themselves whether they want to sell links or not. PageRank reductions or even the loss of positions in the ranking on Google can be the result.

Sold text links are a very simple and lucrative source of income and providers such as Teliad * and Linklift * take over the mediation to advertising customers, anonymously if desired.

Selling links is usually only worthwhile if the PageRank is 3 or more.
Affiliate Marketing
If you provide a very specific target group with information in your blog and have already gained a certain amount of trust yourself, affiliate marketing can work very well.

Affiliate marketing works very well, especially with recommendations, and can quickly overshadow the pay-per-click income. However, it is also an art to find and implement the right partner program.

Affiliate marketing is particularly suitable for bloggers who have earned a certain amount of trust and whose recommendations are valued by others. As a rule, the affiliate program also has to fit very well thematically.

The best thing to do is to browse the well-known affiliate networks such as Zanox *, Affilinet *, Belboon *, SuperClix *, or AdCell * for suitable programs and test them out.

Bee5.de * is an interesting provider. There you have access to over 3,000 partner programs, even without separate registration.

Here, too, it is true that you can destroy the trust of your readers very quickly with bad recommendations.
Advertising Banners
Advertising banners usually work according to the TKP billing. So you get an amount X for every 1,000 impressions. This amount is a matter of negotiation and mostly depends on supply and demand.

The advertising space I have sold myself, i.e. without intermediaries, is my most lucrative source of income. Once you have developed a certain reach and a name in a niche, it can be very lucrative to sell advertising directly.

Alternatively, you can also register with advertising banner networks, which then refer to advertisers. There are e.g. AdShopping.de, AdScale.de, or AdJug.de.

From a certain number of page impressions, usually 100,000+ per month, there are also advertising networks that only convey such larger blogs and websites. But then you usually get very good offers.

In a three-part series of articles, I described in detail how best to sell advertising on your blog. Among other things, it deals with the questions “When is it worthwhile to offer advertising space?”, “How do I set the prices?”, “How do I get to advertisers?” etc.

In addition to the classic advertising banners, there are also layers and similar annoying forms of advertising that I keep my hands off of.

In addition, it is now possible to sell advertising in your videos or podcasts.
Sell Your Products
If you have made a name for yourself and ideally you are considered an expert in a certain subject area, you can also think of selling your products. These can be eBooks, DVDs, software, or paid seminars.

Developing your product can be very complex (outsourcing is a keyword here), but then 100% of the income belongs to you.
Services / Consulting
Not every blog is good for direct income. However, many bloggers generate very good indirect income because their blog allows them, for example, to get consulting jobs or offer other services.

Due to the very personal nature of a blog and the ability to present yourself as an expert on a specific topic with a blog, it is not uncommon for bloggers to successfully market their service.
Paid Content
Membership sites are still the exception in Germany. In other countries, however, there are many examples of paid content that is well received.

Here, too, a blog can be very helpful, because trust is part of paid content. Nobody wants to buy a pig in a poke, so a good name can work wonders here.

Once you have won customers for such a service, paid content, with its regular fees, is one of the top sources of income.
Sell Blog
Last but not least, there is of course the possibility to set up a blog to then sell it. Or you can buy an existing blog to improve it and sell it for a profit.

That is of course a topic in itself. Just about the question "What is my blog worth?" one could discuss for hours. But some specialists specialize in buying and selling blogs and websites.

Monetization Tips And Tricks

As you can see, there are many ways to make money on a blog.

However, this does not usually work by itself. You should inform yourself about the experiences of others, but also gain experience yourself. Since the unique circumstances of a blog are also very important, you should do a lot of testing to find the optimal solution for yourself.

Most blogs do well with focusing on 2-3 sources of income and tweaking them.

It is important to know what you have to consider with the individual sources of income, what requirements they need, and what the advantages and disadvantages are.

On my page “Earning Money” I present the advantages and disadvantages of various sources of income that I use and have tested extensively here in the blog.

And in many of the articles on my blog, you can find tips and tricks that I have put together from my own experience.

Survey

Can You Make Money With Blogs?

Not much, just pocket money. (31%, 285 votes)
I'm not sure yet. (31%, 282 votes)
Yes, you can make real money with blogs. (21%, 188 votes)
Bad Peer! Blogs are not for making money. (9%, 84 votes)
I make good money from my blog. (8%, 69 votes)

Number of participants: 908 (1 vote)

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