A Blog Is Not Enough - How To Turn A Blog Into A Real Business

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A Blog Is Not Enough - How To Turn A Blog Into A Real Business - If you want to earn money with a blog and maybe even make a living from it, you have to run it like a business.

With a hobby attitude, on the other hand, you don't get very far.

In this article, I give tips on how to turn a blog into a real business.

Becoming A Blogger Is Not Difficult

A Blog Is Not Enough - How To Turn A Blog Into A Real Business

Starting a blog today is no problem. With the help of free blogging software, you can set up a blog and start writing articles in minutes.

However, if you don't just start a hobby blog, but also turn it into a business, then of course that is not enough.

Stagnation often follows after a committed start. It is difficult to attract more visitors and the competition is numerous. And it's not as easy to earn money as you might think at the beginning.

This is not helpful for motivation and many hobby bloggers then let it slide and then usually look to others to blame.

There Is More To Professional Blogging

If you run a hobby blog, you don't have to worry about such things. It is completely sufficient if you have fun writing.

But if you want to earn money with a blog and maybe even make a living from it at some point, you should also treat your blog as a business. And that doesn't just mean writing something now and then.

If you run your blog as a business, you also have to take care of business tasks, such as marketing, social media, SEO, administration, networking, technology, support, and more.

The different areas of the blog need to be professionalized without losing the fun of it. This is not always easy, but permanently the only way to build a stable and lasting blog business.

Many bloggers shy away from going this route because they see blogging idealistically. As I said, that's okay if you just want to blog. But if you want to earn more than just pocket money with your blog, you have to do more than a hobby blogger.

It doesn't have to be a multi-million dollar business right away, but a professional attitude is important.

Business Approach

If you want to make good money with a blog, you have to treat it like a business. The basic tasks include:

Aims
Setting goals is an important part of any business. Only those who set measurable and timed goals can plan and implement measures based on them.
Plans
Plans are also important. In contrast to hobby bloggers, it is not enough to just do something when you feel like it. In addition, the plans provide a framework in order not to get bogged down.
Implementation
In the end, the implementation of the plans is the most important thing. Here it is important to be consistent and to set priorities. Business requires discipline and regularity.
Analysis
What did certain tasks bring and which measures were more successful? You have to ask yourself these and other questions to create even better plans with more effective measures in the future.

The Attitude Counts

To implement this approach permanently, the right attitude is required above all. This includes the following points:

Focus from oneself to the readers
While as a hobby blogger you look primarily at your interests, in a blog business you have to pay more attention to the readers.

What are their wishes, problems, worries, needs ...? Because only if you get involved with the readers can you earn good money.
Stay tuned regularly
Hobby bloggers usually write something when they feel like it and the motivation is there. That's not enough for a business blog.

Instead, you have to regularly create content and do a lot of other tasks. And that even when you don't feel like it.
Try something new
Another trait of professional bloggers is curiosity. Trying out new things on the blog, be it new content, features, sources of income, etc.

But also when it comes to marketing and cooperating with other bloggers and companies, it is important to keep trying out new things and developing yourself further.
Commercial side
You shouldn't forget the commercial side. A professional blog involves a lot of tasks that you may not enjoy doing.

Bookkeeping, customer management, budget planning, advertising, maintaining contacts and much more is part of it.
Learning & testing & measuring
You should always stay curious and learn. Read other blogs, read books, watch videos, take courses, and other opportunities to learn more.

In addition, you should always test something new and measure and evaluate the results. This is the only way to increase income permanently, for example.
Contacts
As a professional blogger, you are not an island. You certainly don't have to go to every conference and get-togethers meeting, but many contacts make building a professional blog much easier.

In addition, one should not necessarily see other bloggers as competition, but rather cooperate with them.
Think outside the box
There are many possibilities if you just think outside the box. This is how the best ideas and the most interesting contacts usually come about.

It also helps to avoid operational blindness and to constantly find new ideas and approaches.
Don't do everything yourself
At the end of the day, another essential characteristic of professional bloggers. You no longer do everything alone.

While this is normal at the beginning because you don't want to spend too much money, a business blog only grows later when you hand in tasks and get help.

Business Income Sources

If you want to make a living from a business blog, you must of course also specifically take care of stable, permanent, and relatively passive income.

And here too, hobby blogs are often very different from business blogs. The latter mainly rely on permanent direct and indirect sources of income.

It is important to build something of your own and to be as independent as possible from third parties. Own products, services offered, affiliate marketing, advertising, and the like are therefore more useful than paid articles or link sales.

The aim is to establish permanent sources of income that are stable, require as little work as possible and, above all, benefit from your reputation and reach.

So My Blogs Turned Into A Business

Anyone who has been reading this blog for a long time will probably already know my story. At the time I was starting my own business, I was also interested in the emerging blog trend in the US.

I then started one or the other blog myself to test and try out what that brings and how it works. But these “test balloons” no longer exist today.

In addition to my main job as a web designer, I started ‘Self-employed on the Internet at the beginning of 2007, but also started this blog as a side project to describe my experiences, make contacts and maybe find a few web design customers.

But gradually I ran the blog more intensively, which was shown, among other things, in more hours invested and a regular editorial schedule. I set specific times for writing articles and regularly took care of new content. In addition, new specialized blogs were created.

There were also difficult times when the motivation wasn't high and I might have preferred to do something else. But I stayed at it and carried on. My business studies also helped me, even if it is certainly not necessary.

Over the years the focus has shifted more and more to my blog and now I blog full time. Meanwhile, I also invest money in my blogs, for example through professional hosting or an employee who writes for my blogs.

Luck?

Have I been lucky that my blogs turned out so well and that I can make a living from them today? Sure, a little luck is always part of it.

Nevertheless, I am convinced that the hard work over many years is primarily responsible for this development. I did something every day, even when I wasn't motivated. A lot of overtime flowed into my blogs, especially in the first few years, and over the years I have tried something new over and over again.

If I had only viewed my blogs as a hobby, I would certainly not be where I am with my blogs today.

Conclusion

If you expect business results from your blog, you have to treat it as a business. This may seem strange at first, but only then is it possible to earn good money with it and maybe even make a living from it.

What is your blog story like?

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