7 Tips For More Website Income - 3. Optimize Content
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7 Tips For More Website Income - 3. Optimize Content - After showing in the two previous articles how to find profitable keywords and how to define the target groups that bring in money, today the focus is on the content of your page.
Because based on the first two parts, the next important step is to design and optimize your content so that it is optimally aligned with the keywords and the target groups.
It is also important that the content is optimized for “making money”. The aim of this series of articles is more income. :-)
Parts of the article series:
Content For Target Audience And Keywords
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| 7 Tips For More Website Income - 3. Optimize Content |
The first optimization measure is to align the content with the findings of the first two articles.
Specifically, this means that new articles are written on the topics that interest the target groups.
Align The Content With The Target Group
In Part 2 of the series of articles, we analyzed which topics our target groups are interested in and which wishes problems, and needs they have.
From this, you can derive very good and inherently interesting article ideas. Of course, the topics should also be based on other findings of the target group, such as age and gender.
So here it is very important to recognize that the content is not derived from which affiliate programs there are or which AdSense clicks bring the most.
The focus is on the profitable target group.
Use The Right Keywords
Once we have worked out some suitable and profitable article topics for our target group, it is important to equip them with the right keywords.
When writing the article, you should therefore use the money keywords that are appropriate to the topic, which indicate an interest in buying, or which can generally be monetized in a way.
I explained how to recognize money keywords in the first article in this series.
The Combination Makes It
The combination of attractive topics for the target group and the content orientation towards the money keywords brings success.
If the target group is older men with hair loss and low incomes, then an article in the category “The best hair restorers for little money in the test” makes sense.
You could “test” different hair restorers and monetize them via Aff.-Link.
On the other hand, an article entitled “The latest findings from hair restorer research” would make less sense. On the one hand, the focus of the topic and the keywords used are not geared towards buying. That said, we are likely getting traffic, but few of it will come with buying intent. On the other hand, there will be few monetization opportunities, as there are probably no partner programs for the latest research results mentioned in the article.
But that does not have to mean that such an article, which “only” addresses the wishes and problems of the target group, cannot be useful. You then have to cleverly incorporate the link to articles in this article, which are then well monetized.
Finding Out Profitable Content
If you already have an archive of articles, then you should try to find out which of this content is most profitable.
To do this, it is necessary to incorporate tracking options.
AdSense Earnings Per Page
On the one hand, you can link your Google Analytics account to your AdSense account. Once that is done, the AdSense earnings are displayed in Google Analytics for the individual pages.
To do this, go to your AdSense account and click on the link “Integrate your AdSense account into Google Analytics” on the first page.
Then you can either create a new Analytics account or link it to an existing one.
Once you have linked, you can see the AdSense earnings per page in the analytics reports (under “Content” -> “AdSense”).
So you can see very well which articles have which click rate and which eCPM was achieved with this article. You should then take a closer look at particularly profitable articles and evaluate the topics, structure, orientation, etc. and incorporate them into new articles.
Affiliate Earnings Per Page
Another possibility is to evaluate the affiliate income per page or even per advertising material.
Many affiliate networks offer so-called SubID tracking for this purpose. To put it simply, you add a further parameter to each Aff-Link, which in Zanox looks something like this: “http://ad.zanox.com/ppc?XXX&zpar0=[keyword]]”. However, you have to activate this tracking beforehand.
On projecter.de there are further examples for the SubID tracking of various affiliate networks and also an example evaluation of how it looks in Zanox in the statistics.
This is a very professional method, but then you also have to invest a lot of time in the installation.
I think it's a shame that there is no automatic referrer evaluation, as is the case with Analytics and AdSense. Then you could at least see from which side a sale or lead was generated. If you have several banners/affiliate links on one page, you would not know from which advertising medium the conversion originated, but you would at least know from which page.
Unfortunately, not all affiliate networks and especially in-house programs offer SubID tracking.
In simplified terms, it is then at least possible to measure the clicks on affiliate links. With the code described in the article “Measure clicks - meaning and implementation” you can equip the affiliate links and then you can see the number of clicks (events) of the individual links in your Google Analytics statistics.
Another alternative is, for example, the WordPress plugin Pretty Links. As an affiliate, you can use this to mask affiliate links. And then you also have a simple click statistic. But that is certainly not ideal.
Once you have found the articles with the most clicks and conversions, you should target new articles to them.
Conversion Optimization In The Content
Another optimization measure for content concerns the conversion rate.
The conversion rate shows how many readers of a page brought a sale or a lead in the end.
But it must also be said that this is only partly in your own hands. Because the actual conversion takes place at the merchant. For example, if this is a shop with a non-optimized payment process, then you are sometimes powerless.
Regardless of this, however, there are opportunities for optimization in your articles.
3 factors play a role:
- Traffic
On the one hand, you should of course increase the quality and quantity of traffic on a page. I have already explained that above in the context of content optimization. - Click Rate
Second, there is the click rate on the advertising material. This can be determined with the method linked above for measuring clicks with Google Analytics. The more visitors click on the advertising material, the better. A higher click-through rate usually also increases the number of conversions.
But clicks are not everything. If you arouse false expectations with the advertising material (especially those you design yourself), you may have a high click rate, but hardly anyone will then ensure a conversion. - Conversion Rate
The conversion rate can also be evaluated using a SubID and a link with the number of clicks. In the end, however, you have to combine the numbers from the network statistics and the click numbers in an Excel table. In some cases, the affiliate networks already offer the views (which corresponds to the PageViews of the advertising medium), the clicks, and the conversions in table form.
This method of evaluation is of course particularly interesting for affiliate marketing. For other sources of income (such as paid posts or direct marketing), the conversion rate plays a smaller role or no role at all.
Tips To Increase The Conversion Rate
This is too extensive a topic for this article. But I would like to give you a few first little tips. Later I will devote myself to the topic of conversion rate in detail in separate articles.
- Test different advertising media and compare conversion rates
- Change the position of affiliate links and compare results.
- Use landing page layouts that offer few other options for clicking and are therefore not as distracting.
- Test graphic elements, such as pictures of people. Analysis of whether these increase the conversion rate.
- Different colors can influence the conversion rate.
- Only incorporate affiliate advertising material exactly on the thematically appropriate pages.
- etc.
Monetize Profitable Sites
I have already mentioned this tip above.
You look at the pages in your statistics that have a lot of visitors and then pick the ones that offer an opportunity for monetization. In other words, articles that, for example, discuss a topic for which there is a suitable partner program.
I do this now and then. Then I sit down and look at the statistics. Then I go through the pages and see if there is an affiliate program that would fit well.
I already had another case. An advertiser only wanted to purchase a banner for certain articles on a topic. So I picked out the sites that deal with the topic. It was about 10. So I was only able to sell a banner for those 10 pages. And the CPM was significantly higher than usual because the advertiser knew that he was only advertising on really relevant pages (and thus with little wastage).
So you should not only make sure that new pages/articles can be monetized but also optimize the existing articles retrospectively with suitable advertising material/sources of income.
Further Optimizations
There are other ways to optimize the content of a website from a financial point of view. Here some examples:
- Bounce Rate
The bounce rate shows what percentage of visitors to a page (entry page) leave it again immediately. So these visitors only look at 1 page. Usually, the lower the bounce rate, the better it is.
You have to analyze it further here, however, because the high bounce rate may be caused by clicks on the advertising material. And that would be positive for us. So here you should compare how high the bounce rate is and how high the click rate of the advertising material on this page. If the former is high and the latter is low, you should improve the content of the page, since the visitors obviously cannot find what they are looking for and leave the page again. - Length Of Stay
You can often tell whether visitors have found the content they want by looking at the length of stay. This does not have to be high, because here, too, we have nothing against it if visitors click on the advertising material immediately. However, you should also compare the click rate with the length of stay and if both are low, then the content needs to be revised. - Internal Linking
Internal linking is a good way of getting certain pages to rank better in Google. But since this primarily affects the search engines, I will dedicate myself to this optimization in the next article in this series. - On-page SEO
This optimization also affects the content but aims at better rankings. So there is the topic in the next article as well.
Align All Content To "Earn Money"
It depends. Blog content should not be 100% geared towards “making money”, as overly spasmodic monetization of the content is negative for normal readers. Anyone who writes articles about the integration of affiliate links will not find regular readers and will otherwise have problems increasing their traffic for certain sources of income (e.g. direct marketing).
This means that the direction of the content and the financial optimization of the articles also depend on which sources of income you want to implement.
Affiliate sites are often 100% focused on monetization. But you don't want regular readers and high traffic is not a general concern. You only want the people from Google or SEM who have a desire to buy.
At the end of the day, every blog or website operator has to carefully consider which monetization strategy he wants to pursue and then optimize the content to a greater or lesser extent based on “earning money”.
Part 4 "Optimizing Rankings"
The fourth part is about optimizing search engine rankings to increase your income and what options there are that can be implemented quickly and easily.
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