This is How Bloggers Become Brand Ambassadors

This is How Bloggers Become Brand Ambassadors - With a little luck and a lot of work, dedicated bloggers can become valuable brand ambassadors. As a PR professional, maintaining relationships at this point makes perfect sense. In the blog today we give you tips for a successful cooperation.

 

You Should Ask Yourself The Following Questions Before and During The Collaboration

You Should Ask Yourself The Following Questions Before and During The Collaboration

Do We Fit Together?

Do We Fit Together?

Many bloggers write about topics that interest them privately. Check carefully whether your topic / product / company is really interesting for the blog and its readers.

It is also helpful to search for your own company name to see whether any contributions have already been made and what general mood there is towards the company.

If you enjoy the topic, you can report well and honestly, and this is how a hobby project often becomes a real brand. But companies can also start an online blog to strengthen their brands in order to advertise their own projects or brands in a targeted manner.

 

Can The Blogger Reach Me?

Sounds like a matter of course, but since there are so many different channels of communication these days, you should offer bloggers all of them; d. H. Your signature should contain your address and e-mail z. For example, your XING and Twitter accounts can also be found.

Personal email is certainly the most suitable medium for initial contact. If you have any questions, you can also use the good old telephone. ;-)

 

This is How Bloggers Become Brand Ambassadors

Do I Deal Transparently With The Topic?

Do I Deal Transparently With The Topic?

Honesty and transparency are the be-all and end-all in all communication. Bloggers also appreciate it when you inform them exactly with what motivation you are writing to them.

Connections should also be clarified in the blog post, because clear PR / advertising posts must also be marked as such (often known as "sponsored post").

 

Is The Message Time-Sensitive?

Is The Message Time-Sensitive?

Of course, bloggers must also have time to deal with your press release / news / etc. Therefore you should not rely on the fact that a post will be online a short time later. So planning is king. :-)

 

Did I Say Thank You?

Did I Say Thank You?

The bloggers who have taken the effort to deal with your topic / product should definitely receive a “thank you” from you.

 

It doesn't really matter whether that happens in the form of a nice email, a bar of chocolate or an invitation to a beer at the next event. :-) The main thing is that it becomes clear that you were happy about the article and appreciate the work.

 

Related Video -  This is How Bloggers Become Brand Ambassadors

 

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