Is Your Shopping Often Over Budget? It Turns Out This Is The Reason

It turns out that there are several reasons why people often buy more than they should in the supermarket, let's see how to save money in the supermarket.

Is It True that Shopping at A Supermarket is Extravagant?

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Not infrequently they choose a supermarket because it can be accessed at night and practical. Not only is it complete, but there is also no time-consuming bargaining process. But due to the absence of this bargaining process, many are applying antipathy attitudes with supermarkets.

The assumption is that supermarkets are more expensive and not fresh. Moreover, many tricks are applied supermarkets in order to gain profit.

The good news is that not always shopping at the supermarket raises over budget. You can also apply a cost-effective way of shopping in supermarkets by avoiding the following reasons for over budget:

Why You're Often Over Budget When Shopping at A Supermarket

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Human behavior is even researched by supermarkets so that usually those who are not observant will end up with a mountain of groceries. Well, let's see what the hell causes us to often over budget when shopping at the supermarket:

#1 Supermarkets Often Change the Location of Groceries

Those who come to the supermarket with plans and shopping lists are one of the types of consumers that supermarkets don't like. Why is that? Of course, because you usually just come to certain alleys and buy what you really need.

To manipulate this, supermarkets will usually change the location of their products periodically. The goal is to get around looking for the product and be tempted to buy other items that you pass through.

Moreover, usually given an even greater temptation in the form of discounts or other promos. To solve this, avoid looking around for products you don't need and stick to your shopping list.

#2 Too Big a Budget

Do you already have a monthly budget for your needs? Usually employees with a limited budget certainly limit themselves not to buy items that are not urgent so as not to exceed the budget.

Well, the supermarket knows that you must always bring more money or credit cards above that budget amount. You can't bring money around. This knowledge is what the supermarket has been able to increase your budget unconsciously.

One of them is by giving a price that usually does not fit (for example: 19,999). In addition to giving the impression of cheap, this will complicate your calculations.

Generally people just look at the front number and round it up, so unconsciously the amount of groceries will be slightly larger than your budget. So, always round up in counting groceries yes!

#3 Tiles Designed In Such a Way

Who would have thought tiles could affect consumer behavior? In fact, there are some supermarkets that make the floor in the form of plain cement rather than ceramics. It turns out that the results of the study prove that this will only accelerate the consumer's move.

The study also mentioned that the most ideal tile is a tile with a size of 30×30 cm. Tiles of this specific size are said to be able to slow down consumer steps that will give more time to look around.

The reason is so simple, ordinary shopping carts will be shaken by the connection of the tile and cause a noise, so often consumers stop the basket in the connection of this tile then look left right.

From now on, don't worry about the noise that shopping carts cause due to tile connections. Keep walking at your pace in general and avoid stopping just because of the tile connection.

#4 Few Active Cashiers

This secret may already be somewhat common, as consumers find it very disturbing. A little cashier. That's right, you've also experienced long queues because there are few cashiers who are active or on duty.

The guidelines are that the queues that supermarkets expect are between 7 and 9 people. What's the point?The first is to make the impression that the supermarket is crowded with visitors. So you will also be curious to shop in it.

The second is to give consumers enough time to make impulsive purchases. This is proven by the large number of things and snacks offered in the storefront near the checkout.

So, do not be easily tempted to shop in a crowded supermarket and do not be easily tempted by the display storefront near the cashier. Stay true to your shopping list.

#5 Snack Display at Kasir Storefront

Usually the products are displayed in the storefront near the cashier in the form of snacks or snacks. And the display is set as high as the eyes of toddlers. On higher shelves are usually displayed small items such as matches or sweets.

This is a supermarket trick to tempt families with toddlers who usually queue at the checkout.Toddlers will be tempted easily then ask their parents to buy them. Usually parents will buy it because it is a cheap snack.

Well, to overcome it you can ask your partner and toddler to wait outside while making a payment. Or carrying a toddler while waiting in line at the checkout so as not to look around the display storefront cashier.

#6 Distinguished Packaging

Usually supermarkets present 2 similar products, but with different packaging. Usually made packaging with a modern design that is able to attract the attention of consumers.

As a result, products with modern packaging will usually look more attractive and more sold. This is also why many food manufacturers are changing their packaging designs.

Always be careful before buying, see if it is true that the product is different? Or it may be the same as the product you've purchased before. Also check the content to know if what changed is not just the packaging.

#7 The Existence of a Bundle or Package Program

Did you know that consumers are usually the most lazy shopping daily necessities? They are tired of this routine so there is a sense of lazyness. 

Supermarkets take advantage of this lazy nature by selling products with bundles or packages, such as 1 dozen packs (e.g. Tissue), or related product packages (e.g. chicken soup packages containing whole vegetables and complete seasonings).

Unfortunately, sometimes this is not necessary. For example in a chicken soup package contains chicken, potatoes, cabbage, celery, onions, and micin. You don't necessarily like everything, and maybe seasonings are already available at home.

But with a sense of laziness you choose this package instead of buying the product you need. The solution, keep buying the goods that are needed with the amount that suits your needs.

#8 Mind Manipulation

Have you seen 2 same products of different sizes? Usually the assumption is that large packaging is cheaper, especially plus promos. But in fact it is not always the case, supermarkets sometimes manipulate your mind by presenting larger packaging at the same price or sometimes more expensive.

In addition, there are usually promo posts if you buy in bulk. You are certainly tempted to buy more than you need when there is a promo like this. Whereas maybe you don't need that much and end up just wasteful.

#9 Limited Discount Time

Have you ever gone to the supermarket and heard that the discount or sale is only valid that day? There are even some sales that are only done for a few hours. This is done with the aim that you make impulsive purchases, because it is tempted cheap prices in a limited time.

So, think carefully when you hear this kind of discount. If needed, it's okay to buy it. But if not needed, do not be easily tempted discount. One day it will definitely be discounted again.

#10 Easily Damaged or Lost Products

In the past, there was once a company that made potato peeling products with excellent quality. Thus, consumers only need to buy once in a lifetime. But as a result the sales of potato peelers continued to decline, and producers began to look for ways to outsmart them.

They make similar products with worse quality so that the potato peeler is quickly blunted and the handle is easily broken. In this way, many consumers then buy back.

The solution for you, always check the quality before buying. Do not assume that cheap goods are quickly damaged. But look for one that's worth the quality.

Do a price comparison whenever possible. Example:

• Grade A potato peeler lasts 5 years at $6,9
  
  
• Grade C potato peeler lasts 6 months at $1,3

In 5 years you will issue:

• $6,9 if buying a grade A potato peeler
  
  
• $13,3 if buying a grade C potato peeler

The conclusion is more profitable to buy a grade A potato peeler even though the initial price is more expensive.

#11 Women's Products More Expensive

Do you women like to compare the prices of women's and men's products? As it turns out, studies show that women's products are typically 7% more expensive than men's products.

For example, hair shaving equipment, usually made for women's products that are sold at a higher price with the lure more in accordance with the soft skin of women. In fact, the products are actually similar and only different colors.

This phenomenon is called "pink tax" assuming that women are the best consumers. Examples of products commonly exposed to pink tax are shampoos and shaving tools.

Don't be easily tempted to buy women-only products. You can try products belonging to a partner or male friend and buy similar products if they are suitable.

Let's Stop Over Budget!

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